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The Emirate of Ajman will host tomorrow, Monday, the second session of the National Campaign on Media Content Standards, launched by the National Media Office with the aim of empowering the creation of purposeful content, continuing to enhance the quality of media content, and cementing the UAE’s standing as a leading global hub for responsible media creativity and innovation.
The session will be hosted by the Ajman Government Media Office, in cooperation and coordination with the National Media Office, reflecting the complementary role of government entities, media offices, and cultural councils as strategic partners in guiding and supporting the journey of building a sustainable media future.
The campaign embodies the UAE’s strategic vision for building an advanced and responsible media sector, where standards serve as a supportive framework that protects the social fabric and affirms the country’s mission to deliver credible and innovative media that reflects the nation’s pioneering achievements.
The campaign, which was launched in Abu Dhabi and will continue for five weeks across all emirates of the UAE, targets citizens and residents based on the belief that words are a trust and a mirror of society, and that elevating content is the optimal path to strengthening a proud national identity that keeps pace with modern developments without losing the authenticity of its essence. In doing so, every individual becomes an active partner in shaping a media landscape characterised by responsibility and creativity.
The initiative reflects a commitment to designing comprehensive and interactive programmes targeting all segments of society, media professionals, youth, and media students, ensuring they are equipped with the tools necessary to understand and apply standards professionally, thereby contributing to the sustainable growth of the sector within a competitive and evolving environment.